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T3
Technology
Carrie Marshall

Creator of iPhone Air Flip concept told his renders are "too real"

Apple iPhone Air foldable phone concept.
Quick Summary

Apple's lawyers have told a leading iPhone concept designer that his renders are "too real". 

They claim possible customer confusion as the renders are products that don't exist.

There's an online phenomenon called the Streisand Effect where getting your lawyers involved can draw more attention to the very thing you're trying to quieten down. And it looks like Apple might be about to experience it, because it's just asked a leading creator of future-iPhone renders to stop being so good.

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