Emma Barratt is global executive creative director at Wolff Olins, a brand consultancy agency with a passion for pushing creative boundaries by uniting brand, culture and experience. As an award-winning creative Emma has judged at various design award shows. Her work is motivated by the role creativity plays in our lives, exploring how it can be a force for positivity to "create brands that people don’t just want, but need."
Proudly neurodivergent, Emma's strengths lie in discovering innovative solutions and technologies to solve problems, while fostering an inclusive creative space to help people from underprivileged backgrounds break into the industry. As part of our Day in the Life series, I caught up with Emma to discuss her experiences judging for D&AD, inclusivity in the industry and the importance of "evolving without losing your essence."
