Creative movie marketing earns M3GAN big box office bucks

M3GAN brought in $US30.2 million ($43.7 million) in its opening weekend, largely thanks to its viral marketing strategy. Photo: IMDB

A horror film about a murderous AI doll has crushed box office expectations after deploying an unusual and creative marketing campaign.

While the first week of the new year is usually a snoozefest, android thriller M3GAN brought in $US30.2 million ($43.7 million) in its opening weekend.