Digital development firm xDesign has acquired design company CreateFuture for an undisclosed sum.
The Edinburgh-based businesses will come together to bolster xDesign’s end-to-end digital delivery capabilities - with CreateFuture bringing experience in brand and proposition design.
Founded in 2016 by Jessica Mullen, Nathan Fulwood and Dave Ward, CreateFuture will relocate its team to xDesign’s headquarters located off Waterloo Place, taking overall headcount to more than 450 people.
As part of the deal, CreateFuture will continue to operate independently, but both companies will collaborate to deliver digital expertise and products for a combined client roster which now includes Penguin Random House, Adidas, Tesco Bank, Money Saving Expert, Yorkshire Building Society and NatWest Group.
Euan Andrews, founder and chief executive of xDesign, said: “In CreateFuture, not only have we found a talented group of people who have a proven track record of delivering this, but - most importantly - they also share our vision for putting people at the very heart of everything they do.
“Working with Jessica, Nathan, Dave and their team is about tapping into a highly experienced and valuable mindset which we believe will increase the breadth and depth of our existing skills base; bolster our ability to deliver value and high-quality products for clients; and expose us to a wider range of growth opportunities.
“However, this acquisition goes far beyond the delivery of digital solutions for us - it’s one we know is going to propel both our business and people to the next level.”
CreateFuture’s co-founder and managing director Jessica Mullen added: “In joining xDesign, we recognise the huge opportunity we now have to amplify the expertise, culture and values we’ve nurtured over the last seven years to a much bigger audience of new and existing colleagues, clients and end-users.
“We’re joining xDesign at a really pivotal point in its growth journey, and are extremely excited to start seeing our ideas and work - in business, product and service design - brought to life through its end-to-end delivery proposition.”
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