What comes first on a scone, cream or jam? The answer depends heavily on where you live, say workers from Amazon, in one the most diverse polls of its kind. A study of 92 different nationalities who work across the company’s UK fulfilment centres has been hailed by an Oxford University mathematician as a “fascinating insight into the make-up of modern-day UK”.
Over 3,000 employees who took part in the study reveal their verdicts on some of the age-old dilemmas that have caused debate for generations. Fittingly, as the UK celebrates National Cream Tea Day on Friday, June 30, the results show that the UK is - ahem - evenly spread on whether to layer jam or cream first on their scone. Exactly 50% put jam first and 50% put cream first.
But the further north you travel, the more likely it is that the jam comes first. Six out of 10 (60%) of Geordies vote for jam versus four in 10 Londoners (40%).
