The ambitious new owners of Crawley Town are to make the club's third kit for the coming season available only to fans who buy Non-fungible tokens (NFTs).
The League Two side were taken over by crypto-currency firm WAGMI United towards the end of last season. Upon their purchase, the owners declared to "shake up the status quo, try out some new ideas, and build a worldwide community of fans".
The decision to launch a strip solely available to supporters who purchase NFTs could upset traditional fans who either do not understand the concept of crypto-currency or flatly disagree with it. Speaking about the thorny issue, co-owner Preston Johnson explained the reasoning: "Our NFTs are more like virtual season tickets. They're not items we're trying to sell to local fans.