Heading to a sporting event usually means spending an extortionate amount of money on food and drink, but one fashion-conscious woman managed to sneak her own snack into Cheltenham this week - by hiding a whole pizza in her fascinator.
Kate Willis turned heads during Ladies' Day at the annual horseracing event as she donned a large fascinator made from two Domino's pizza boxes, which actually contained a freshly made Pepperoni Passion pizza.
Cheltenham Ladies' Day is often a style extravaganza, and the long-standing tradition is a chance for race-goers, especially women, to be seen in their fanciest outfits.
After managing to make it through the security gates with her cheesy accessory, Kate posed for pictures with gobsmacked racing fans, and even shared few slices of her headwear with them.
The 26-year-old woman, from London, said: "I always attend Cheltenham and this year I wanted to do something a little different and combine my two favourite things together, fashion and Domino's, so I decided to make it an actual look this year.
"Having made the hat, I thought I may as well bring a Domino's with me to eat while watching the races.
"I put the boxes together with crocodile clips, and a sinamay base and used about 100 hair grips to make sure it didn't drop off my head. It took a lot of testing out and my house is just filled with hair grips now, they're all over the place."
Kate's bizarre headpiece was spotted by Twitter user Poppy Sheppard, who shared a video of the woman's unique outfit on her @__popppy account on Wednesday.
She tweeted alongside the pictures: "As if someone's come to Cheltenham with a Domino's hat!"
The annual Cheltenham festival began in the 1700s and includes four days of racing, culminating in the Gold Cup this Friday 17 March.
Often frequented by members of the royal family, it is a glitzy affair with men and women dressed to the nines.
One big change to this year's event includes organisers ditching the usually strict dress code in an attempt to encourage younger visitors along. However, 'offensive' fancy dress is still banned – but thankfully, pizza-themed hats appear to not be on the list.
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