Belgian e-bike specialist Cowboy has an interesting and intuitive way of tailoring its bikes to suit a wide range of applications. By leveraging on a single frame design and tweaking ergonomics with varying handlebars and accessories Cowboy is able to come up with multiple models for all sorts of riders. Thanks to this simple yet effective approach, Cowboy has managed to sell more than 55,000 bikes in 2023 so far.
If the Classic, Cruiser, and Cruiser ST models sit on the more premium side of the spectrum, the brand’s new Core series makes its tech accessible to a wider audience. As you’d expect, the Cowboy Core series is aimed at price-conscious riders, and as the name suggests, focuses on the bare essentials when it comes to providing a modern e-cycling experience. It features the same frame design, with the battery mounted in the frame’s seat tube, as against the down tube in conventional e-bikes.
