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TV Tech
David Cohen

Coverage of 2024 Campaigns Illustrate the Value of Local

Ross.

“I am excited about the idea that people really care about this… there seems to be a little less apathy. Maybe I’m hoping this election really does matter and I’m hopeful that we can also keep people focused on those down ticket races because that touches them even more than the presidential race does.”

Kim Saxon, news director at WANF in Atlanta, responsible for news programming at three local stations owned by Gray Television, along with the Atlanta News First streaming service, understands that the heightened interest during the 2024 election cycle represents an opportunity to have a big impact. Like any news pro during this season, she doesn’t intend to squander it.

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