Warrenpoint food-on-the-go producer DELI LITES has signed a £500,000 deal with Musgrave NI.
It will roll out it its Planet Café range of ready-food products – including tóstas, burritos and paninis - to the retailer’s Centra, Supervalue and Mace stores across Northern Ireland over the next six months.
The products, which are designed to be heated, have been trialled at McGoveran’s Centra in the Cathedral Quarter in Belfast.
“The pilot at McGoveran’s Centra in Belfast’s Cathedral Quarter is proving to be a success and is extremely beneficial during the busy lunch time period to ensure continuous availability. As we roll out to our retailers around Northern Ireland, we expect its success to continue,” Julie Cherry, Trading Director at Musgrave NI, said. “Our 10-year partnership with DELI LITES is a sign of Musgrave’s commitment to supporting local suppliers and stocking local, quality produce. As a family-owned company, we are continually on the lookout for new local high-quality food and drinks brands to add to our shelves to support our local economy.”
Musgrave already carries over 30 of DELI LITES products in its stores, including sandwiches, wraps, salads and other products.
“Our Planet Café brand has been nearly two years in development, and we are excited to launch the range throughout Musgrave’s extensive portfolio of stores,” Barbara Hawkins, National Account Manager, DELI LITES, said. “To be enjoyed hot, the new products can be heated in store in their packaging.
“We have seen an increase in demand for a hot food offering which suggests people are looking for affordable luxuries. Whether it is people working from home, in the office or simply those who fancy a tasty lunch treat, Planet Café is there to meet this demand, offering convenience with tasty flavours from around the world.”
