The biggest branch of Poundland in the UK has applied for permission to be designated a tourist attraction. If granted, there will be brown signs pointing people to the shop.
Highways England will now decide whether to approve installing brown signs directing people to the year-old branch of thge discount retailer. Bosses say the 19,000sq ft store at Teesside Park has become a nationwide icon since opening in February 2022, reports TeessideLive.
A spokesman for the company said: "In fact, get a taxi from Thornaby Station to the store and it's likely your cab driver will proudly tell you it's Britain's biggest Poundland. And it's not just local Teessiders who are after the retailer's amazing value across categories including food and drink, home and pet, entertainment and its Pep clothing and homeware.
"So popular is the store that visitors have dropped in from across the UK and even afield. Travel TikToker @katie_nic_travels also featured the store alongside National Trust properties such as Cliffords Tower in York and Fountains Abbey in North Yorkshire."
If awarded the brown sign Poundland will join other nearby attractions including Saltburn beach, Redcar Beacon, The Tees Transporter Bridge, Ormsby Hall, The Middlesborough Institute of Modern Art (MiMA) and Cod Beck Reservoir.
Colin Smith, Poundland's North East regional manager, said: "The store has been a massive success over its first year and our biggest Poundland deserves a big birthday present. We can think of no better way to celebrate our first birthday than applying for an official brown tourist sign.
"We've downloaded all the paperwork and are filling it in. Getting an official tourist sign would make us so proud and give visitors yet another reason to come and see all our brilliant Teesside store has to offer."