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Creative Bloq
Creative Bloq
Technology
Rosie Hilder

Counter-fashion brand logo uses negative space beautifully

Logo for Walking Protest on fashion labels.

We all know about the big fashion logos, for the likes of Louis Vuitton and Zara, but crafting an identity for a 'counter-fashion' brand and movement dedicated to creating a more sustainable and ethical fashion future is something quite different.

The name of that brand and movement is Walking Protest, and its identity was created by female-founded studio of two, Considered by Design.

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