Liverpool City Council has vowed to take a stand against 'irresponsible' vape companies which they say are deliberately marketing their addictive, nicotine-filled products to children.
Strawberry ice cream, bubblegum, pink lemonade, chocolate and caramel are just some of the flavours widely available in high street e-cigarette shops.
First introduced in China in 2003 as an alternative to cigarettes, councillors say the use of such products has 'mutated' into 'a public health crisis of its own for young people', as sweet-toothed youngsters who have never smoked before are becoming hooked on the addictive vapours.