The 2024 election is shaping up to be the most opinion-poll-heavy ever in the UK. And when so many polls are flying around, it can start to feel like they are setting the agenda as much as measuring the mood. It is often claimed that being routinely reminded that lots of people intend to vote for a party can drive others to support them, too.
In the case of the 2024 election, this would mean that Labour, ahead in the polls for over a year, would be gathering more support just by virtue of being ahead.
But, look into the evidence on whether such a “bandwagon effect” exists and you might be left wanting. And if any such effect exists, it could be more likely to result in a surge for Reform UK.
