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Fortune
Fortune
Tristan Bove

Could Jeff Bezos return as Amazon CEO? This analyst thinks so

Jeff Bezos, Amazon founder and former CEO (Credit: Emma McIntyre/Getty Images)

Any list of miraculous and unexpected CEO comebacks to take place in 2023 has to include Jeff Bezos, founder and former CEO of Amazon and one of the world’s richest men—but according to one analyst, such a return in the year ahead is a distinct possibility.

CEO comeback stories littered business news in 2022, with the high-profile returns of former leaders including Bob Iger to Disney and Howard Schulz to Starbucks, as the companies they formerly helmed navigated troubled waters.

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