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The Guardian - UK
The Guardian - UK
World
Hannah Ellis-Petersen in Delhi

Could Elon Musk’s newfound political influence help him finally crack India?

Narendra Modi and with Elon Musk sit next to each other with the US and Indian flags in the background
Elon Musk during a meeting with the Indian prime minister, Narendra Modi, in New York in 2023. Photograph: Anadolu/Anadolu Agency/Getty Images

It is easy to believe that Elon Musk’s reach knows no limits. But while the world’s richest man may control a space satellite empire, own one of the largest social media platforms, produce the world’s bestselling electric car, and have been given carte blanche by Donald Trump to gut the US government, there is one market that Musk has yet to properly crack: India.

Now, with his newfound influence over the Trump administration and global geopolitics, it appears likely that Musk’s entrance into the Indian market, both with his Tesla electric cars and his Starlink satellite internet, may come smoother and faster than expected.

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