Mushroom gummies, hormone balancing supplements, pills to calm your stomach and pills to calm your mind: the wellness industry’s stronghold shows no sign of slowing down (its value is projected to rise to $9.8 trillion by 2029, according to the Global Wellness Institute), and currently the corner devoted to complimentary medicines accounts for nearly 10% of that gargantuan sum.
But what if there was a way to rewind back to a time before £50-per-month vitamin subscriptions and drawers full of rattling bottles? What if the key to good health was not just around us but beneath us, within the literal ground that we walk on?
