LONDON—Consumers who subscribe to streaming services to watch a particular show, then cancel, only to resubscribe later, make up 42% of U.S. TV viewers, according to a new survey from Ampere Analysis. The same survey, however, showed that Disney subscribers who had previously churned and then returned (aka ‘resubscribers’) to take the Disney+/Hulu/ESPN+ bundle are 59% less likely to churn within 12 months than those who take Disney+ alone.
This finding, Ampere says, suggests bundling streaming services will have a significant impact on the 42% who “regularly subscribe, cancel and resubscribe.”
