We were quick to poke fun when Pantone declared its colour of the year 2025 to be Mocha Mousse. But at least the icky hue sounds more palatable than it looks. When it comes to selling colours, the usual convention is to give hues evocative poetic names the elicit positive feelings, not the death of a planet.
So why does the paint brand Behr have a moss-tinged white called Climate Change? It's been five years since people first noticed it, and there's still no explanation, although Home Depot appears to have now removed the hue from its website amid the controversy.
