As creatives continue to try to work out what role generative AI could come to play in their workflows, there's been a lot of talk about how great it is for brainstorming ideas. Chat bots like ChatGPT can generate fresh, out-of-the-box solutions to a creative brief. At least that's the idea. The creator of one highly revered campaign decided to put it to the test.
Remember Dumb Ways to Die? Voted best advert of the decade in our Creative Bloq at 10 awards, the safety campaign created for Australia's Metro Trains became a global viral hit, extending beyond its target audience. Ben Lilley, chairman of McCann Australia, the agency behind the campaign, decided to see how ChatGPT would handle the brief today and used an AI image generator to visualise the results.
