Pannes joins COTA off the back of the track’s biggest event since it opened its doors in 2012 as last year Formula 1’s United States Grand Prix enjoyed a record crowd of 400,000.
Pannes worked with Italian football club Roma between 2011 and 2016, and also served as the CEO of the Vancouver Whitecaps team for six months in 2020. He previously spent 10 years at the New York Knicks as its chief marketing officer. Pannes is a teaching fellow at the University of Texas in Austin, and is also the chair for UT’s Center for Sports Communication and Media board.
