Do you remember the campaign to lower and then hopefully eradicate, cot death? It was spearheaded by broadcaster Anne Diamond who did so much to increase public awareness and publicise the crucial infant bedtime precautions to avert sudden infant death syndrome (SIDS).
Anne’s campaign achieved much with the SIDS numbers falling until 2014, but families living in the most deprived neighbourhoods continued to experience a disproportionately higher rate.
Change is needed regarding the way safe sleep information is passed on if we are to lower the risks to babies from unsafe sleeping practices, says a new report from the universities of Oxford, UCL, Bristol and Newcastle.
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