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International Business Times UK
International Business Times UK
Rohit David

Costco's New 'VIP Hour' Gives Executive Members Early Access—Is It Worth Upgrading Your Membership?

Costco Executive Gold Star Gold Sam Club Business Insider Instacart Walmart
Costco’s new early-access perk for Executive Members has shoppers flocking to upgrade, but Gold Star members feel left out. Is the £104 ($130) fee worth it? (Credit: Teju: Pexels)

Costco has rolled out a game-changer for its US shoppers. Starting 30 June 2025, Executive Members can access warehouses an hour early, from 9am daily, giving them a quieter shopping experience before Gold Star and business members enter at 10am (9:30am on Saturdays).

According to the New York Post, this 'VIP Hour' has sparked a rush to upgrade memberships, with 37.6 million Executive Members, 47% of Costco's base, driving 73% of sales.

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