Costa Coffee has been blasted over a confusing £2 "bacon roll and coffee" meal deal which can actually costs over a fiver.
Scores of irate customers have taken to social media to slam the high street chain for misleading pork and caffeine fans.
Punters complained adverts for the deal made them think they could bag a bacon or sausage roll plus a coffee for the bargain price of £2.
But small print on adverts featuring an image of a bacon bap and a frothy latte coffee confirm the £2 price only buys you a discounted roll - the coffee is extra.
One customer wrote on Twitter : “Costa Coffee, what’s the deal with your breakfast deal.
“It reads like it's only £2.00 for a drink and a roll. Poor advertising.
"You embarrassed three lots of people in the queue this morning. Very poor show. Change the wording.”
Another added: “Costa, your £2 breakfast deal. Sounds like a good deal. How misleading it is? Everyone in the queue has questioned it.”
One upset poster, wrote: “Most confusing advert this year. Every customer in the growing queue of four just questioned it.
"What is the £1 and £2 deal (total or discount off the breakfast item or coffee?) and who knew it didn’t apply to the items below each deal (just to the roll and croissant).”
Last month, it was reported the 2,600-strong coffee chain had axed its popular filter coffee with alternatives costing more than twice the price.
And in July we told how coffee prices had rocketed to as much as £6.15 a cup.
In June it was revealed the high street giant was charging up to £4 for a cup of coffee at railway station outlets.
And back in April reports stated Costa customers were being charged a premium for takeaway sandwiches when they could buy exactly the same product cheaper in M&S.
Last night independent consumer champion, Martyn James, said: “Seeing is believing - but not for the Costa customers duped by this misleading poster for their meal deal.
“By the time many people realise that they've paid far more for their breakfast deal than the poster suggested it is often too late - or too much hassle to ask for your cash back.
“Not only is this offer extremely misleading for the consumer - but it’s deeply unfair for the staff having to deal with unhappy customers who feel they have been duped.
After being contacted the chain has apologised if customers were “confused” over the terms of the deal.
A Costa spokeswoman, said: “Our special £2 breakfast deal clearly states on our in-store marketing materials that customers can enjoy a breakfast bap for £2 when any medium or large drink is purchased before 11am.
“Further terms and conditions on this offer is also published on our website.
“However, we apologise if our breakfast deal has caused any confusion to our customers.”
