There's a secret lurking in the aisles of your usual supermarket - and it can save you more than 50% on certain products if you look closely enough.
The spiralling cost of living crisis has led to lots of talk about downshifting brands from premium to own label - but you can go even lower if you know where to look. In fact, the same products could be even lower than supermarket own-brands just around the corner in a completely different aisle.
It’s known as the world food aisle and you’ve probably walked passed a number of times, thinking it’s not for you. It looks like a mish-mash of random foods you've never heard of and don't particularly want to try. But next time you're shopping, take a moment to have a proper look, and you'll be surprised at what you can pick up for a fraction of the cost of those on display elsewhere in store.
