More than a third of Northern Ireland shoppers say they are adjusting their Christmas plans by shopping with charity retailers as a result of the rising cost of living.
According to a new British Heart Foundation (BHF) survey, 37 per cent of people said they will change their plans to buy from charity shops this festive season due to the cost of living crisis.
The survey of 2,010 people, conducted by Censuswide, found that Christmas cards (34 per cent) and books (30 per cent) were among the top of the list of gifts shoppers intended to buy in Northern Ireland.
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Shoppers say they are motivated to buy their Christmas presents from charity retailers to save money (44 per cent), to help fund a good cause (36 per cent), to be more sustainable and environmentally friendly (29 per cent) and to be able to find unexpected treasures/items (24 per cent).
This festive season, the BHF is urging people to shop online or in one of its 700 UK shops and stores, including seven across Northern Ireland. By choosing the BHF, shoppers will be helping to give the gift that keeps on living – by funding lifesaving research into heart and circulatory diseases.
Fearghal McKinney, Head of British Heart Foundation Northern Ireland said: “We know that many people across Northern Ireland will find this festive period tough with the rising cost of living.
“Christmas shopping at our BHF stores and online is not only good value for money and a great way to pick up gifts for loved ones and friends; it is also an opportunity to give the gift that keeps on living, by helping to fund our lifesaving research.
“As well as being good for your pocket, Christmas shopping with the BHF is also good for the planet.
“Our supporters have always been so generous and we look forward to welcoming them into our stores in the run up to Christmas.”
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