More people plan to holiday in this country amid the continuing cost of living crisis, according to new research.
A survey of 2,000 adults found that half will be taking an Easter break, with four in five of these staying in Britain, twice as many as last year.
Hotel chain Travelodge said its study suggested that Britons are expected to spend more than £17 billion holidaying at home this Easter.
The rising cost of living is making budget-stretched Britons drive a trend for shorter and multi-location breaks this Easter, so that they can maximise their holiday time and enjoy different experiences— Shakila Ahmed, Travelodge
A third of respondents said they are holidaying in Britain this year due to the rising cost of living.
Many of those surveyed said they were opting for a trip to the countryside this Easter as it is cheaper than a city or coastal break.
Spokeswoman for Travelodge, Shakila Ahmed, said: “The rising cost of living is making budget-stretched Britons drive a trend for shorter and multi-location breaks this Easter, so that they can maximise their holiday time and enjoy different experiences.”
Rory Boland, editor of Which? Travel, said: “For holidaymakers looking to make their budget stretch further on a UK break, there are plenty of ways to make savings.
“If you’re prepared to be flexible, you could save hundreds of pounds depending on your choice of location – for example, our recent research found that swapping a holiday cottage in the Lake District for one in the Peak District could save hundreds of pounds for a week’s stay.”
