Frozen food retailer Iceland have launched a number of initiatives to help parents with the cost of feeding their children this half term after a survey found that more 56% of parents worry about the cost of food when their children are off school.
The new research which was conducted for the value retailer also found that one in two parents were concerned about their kids eating well.
Additionally, over half (57%) of the parents surveyed also worry about the cost of having their little ones at home, and 53% worry about their kids getting their five a day. Two thirds (66%) are also concerned about the cost of paying for fun activities during the break.
