The cost-of-living crisis has had an impact on all areas of life, causing a myriad of unwanted consequences, ranging from three million Brits suffering from hygiene poverty to worries about soaring food prices.
The ripple effect has influenced Brits’ dating habits and decisions, too, with 40 per cent of singles reporting that they aren’t able to date as frequently as they used to because of the financial burden of mingling.
A recent study by the dating platform Match surveyed more than 1,000 Brits and found that the disposable-income decrease has led to singletons investing more time in establishing a connection with someone before they agree to meet in real life, with 13 per cent of daters relying on voice notes and virtual dates to judge their compatibility before the physical date stage.
Talking about this, Match’s dating expert Hayley Quinn says: “Voice notes are great at helping you decide who to go on a date with – they let you convey personality and build an emotional connection with someone. No more having great banter over written messages, only for your real-life connection to be lacking. If after that you’re still feeling a connection, you can feel (relatively) confident that you’ll share a sparky date.”
Currently, the average date is thought to cost £233.90, with a new outfit for the date and the food consumed while on the date being the biggest expenses.
Then, there is the money spent on the activity portion of the date, the drinks, the hair and beauty treatments, and travelling to and from the meet-up, with 34 per cent of singles admitting that they wouldn’t be up for dating someone who lived too far away, because it would lead to increased transportation costs.
Plus, 28 per cent revealed that they tactically arrange their dates around payday to make sure they will have enough money for it.
Also, those who want to attract more matches might want to opt for affordable dates, as a significant chunk of singles admitted that those who suggest fancy dates put them off, with 22 per cent saying it shows that they are not financially compatible.
Quinn shared: “It’s cheesy but it’s true: what makes a great date isn’t about the money you spend, it’s about the connection you share. So, during the cost-of-living crisis, think about how you can get maximum impact for minimal spend.
“If the sun is out, make a picnic for the park, or head out on a bike ride. Focus on spontaneity and fun - it can be a lot more memorable sipping shop-bought wine on a lawn than sitting in a crowded bar.”
