While nearly three quarters of Scots have been taking holidays in 2022, they are still taking fewer than pre-pandemic and the cost-of-living crisis is now hitting holiday intentions for 2023.
That's one of many conclusions from a study published during a tourism conference hosted by the Scottish Tourism Alliance (STA), Association of Scottish Visitor Attractions and the Hospitality Industry Trust.
The event at the EICC in Edinburgh has seen more than 500 delegates gather to discuss the current state of the industry and what the future may hold.