A Tory Cabinet Minister has suggested families struggling with the cost of living crisis should buy own-brand value products in supermarkets.
George Eustice said that by going for cheaper “value” goods, families can “contain and manage their household budget”.
Asked in an interview what his advice was to people who want a Sunday roast with a chicken but cannot afford it, Eustice told Sky News: “Generally speaking, what people find is by going for some of the value brands rather than own-branded products – they can actually contain and manage their household budget.
