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Janet Hoek, Professor in Public Health, University of Otago

Cost is not the only reason people buy illicit tobacco – for some, it’s an act of defiance

Jacob Skowronek/Unsplash, CC BY-SA

Recent estimates suggest illicit tobacco now accounts for between 50% and 60% of tobacco consumed in Australia. Rapid growth in the Australian illicit tobacco market raises concerns a similar situation could evolve in New Zealand.

The high cost of tobacco and substantial price differences between legal and illegal tobacco – between NZ$40 to $60 for a pack in the supermarket compared to NZ$10 to $25 on the illegal market – mean illicit tobacco offers substantial savings.

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