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The Independent UK
The Independent UK
Lifestyle
Chelsea Ritschel

Cosmetic company Tarte sparks debate after hosting 50 influencers on luxury Dubai brand trip

Tarte Dubai Luxury TikTok
Meredith Duxbury / Tarte

A beauty brand has found itself the subject of controversy after it hosted an extravagant brand trip in Dubai for 50 influencers and their guests.

Tarte Cosmetics, a US-based makeup company, hosted the luxury three-day trip, in collaboration with Sephora Middle East, for influencers this week. The trip has resulted in an influx of sponsored content from social media stars such as Alix Earle, Meredith Duxbury, and Monet McMichael.

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