Corporation creep: why London’s Bond Street became Burberry Street - and caused outrage

When Bond Street station became Burberry Street. Photograph: Jack Dredd/Shutterstock

Blink (quite slowly) and you maybe missed it, because by tonight Bond Street will have reclaimed its rightful name, having spent London fashion week as Burberry Street. The iconic tube sign was renamed and retinted in a discombobulating, non-tube blue, and, by and large, people hated it.

This may have come as a surprise to Transport for London, who did the deal with the fashion brand, and are keen to stress that “signage within trains, including the in-car digital displays that show what the next station is, and route maps within the trains, have not been changed as part of this temporary take-over”.