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The Times of India
The Times of India
Sport
TNN

Corporate sponsorship a big help for athletes: PT Usha

MUMBAI: Legendary athlete and current IOA chief PT Usha has seen and endured the struggle that athletes had to bear when sports funding was a perennial issue and they had to make do with minimal nutrition, training and foreign trips to compete in events abroad.

However, the situation since 2000 has seen a vast improvement and with more and more corporates willing to fund athletes and support them for their training programs, the performance graph of the Indian contingent in every major event has seen an upswing.

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