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Rodolphe Durand, Professeur, stratégie et Politique d'Entreprise, HEC Paris Business School

Corporate purpose: how boards of directors monitor the mission of European companies

Like hundreds of large European companies, the Veolia group has given itself a corporate purpose. Shutterstock

On April 24th, Veolia’s shareholders voted by more than 99% to inscribe the company’s corporate purpose into its bylaws. This means that Veolia’s board of directors will need to monitor the implementation of its corporate purpose by executive management even more closely than before. What approach will they take?

Rather examining how corporate management handles corporate purpose, we have been exploring how the boards of directors of major European companies orchestrate its administration. The board of directors, it is important to remember, is a body that organises decision-making powers, defines company strategy, and ensures its implementation.

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