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Fortune
Fortune
François Candelon, Theodoros Evgeniou, Max Struever, David Zuluaga Martínez

Corporate leaders, stop chasing AI benchmarks—and start creating your own

Every few months, a new large language model (LLM) is anointed AI champion, with record-breaking benchmark scores. But these celebrated metrics of LLM performance—such as testing graduate-level reasoning and abstract math—rarely reflect real business needs or represent truly novel AI frontiers. For companies in the market for enterprise AI models, basing the decision of which models to use on these leaderboards alone can lead to costly mistakes—from wasted budgets to misaligned capabilities and potentially harmful, domain-specific errors that benchmark scores rarely capture.

Public benchmarks can be helpful to individual users by providing directional indicators of AI capabilities. And admittedly, some code-completion and software-engineering benchmarks, like SWE-Bench or Codeforces, are valuable for companies within a narrow range of coding-related, LLM-based business applications. But the most common benchmarks and public leaderboards often distract both businesses and model developers, pushing innovation toward marginal improvements in areas unhelpful for businesses or unrelated to areas of breakthrough AI innovation. 

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