Nissan appears to be at a crossroads moment. The brand has seen its market share decline considerably since its peak in 2017. Nissan is updating its model lineup, but not at a pace that captures the attention of consumers relative to other brands. The Titan is gone, the new Z landed with a bit of a thud, and the GT-R languished until it was taken behind the shed. One dealer has seemingly had enough, and they may be ready to take action.
