It was just one brief scene in Gavin & Stacey but it's a moment that fans of Steve Meo have never forgotten. Each time the Swansea Valley star appears on telly in a new role it's not long before someone pipes up with 'And before you ask, no I don't'. The now famous play on words (or not...) was delivered with cheeky knowing by the actor as Owain Hughes in the third series of the BBC show.
And for all those fans of the hit BBC series who still ruminate over it, the actor claims that the throwaway line from Owain isn't as deep as people might think. "It is a red herring designed to infuriate and spark debate," revealed Steve. "Funnily enough when I first went in for the audition that's the first thing I asked Ruth (Jones, co-creator) 'there isn't a joke is there because I'm going mad.'
"About three or four weeks after it started airing I had a phonecall off my mother. She was in Tesco Pontardawe and she said 'right, you've got to tell me. The manager's just said over the tannoy now that if anyone can tell him what the joke means they'll get a free bottle of wine.' I said 'sorry mam, I'm contractually obliged not to tell you.'" he said laughing his head off.