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Creative Bloq
Creative Bloq
Technology
Joe Foley

Corona beer turns stock photos into clever optical illusion ads

A Corona beer billboard advert showing an optical illusion in which the sunset looks like a beer bottle.

We love a good optical illusion here at Creative Bloq, and so does Corona Extra, it seems. The beer brand has used a simple illusion to personalise cheap stock photos and turn them into a minimalist but very effective billboard advertising campaign.

The series of ads features stock images of sunsets over the sea in which the reflection of light on the water happens to vaguely form the shape of a beer bottle. All it took was the addition of the Corona logo to complete the illusion.

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