Cornish fashion brand Seasalt has launched a resale platform with a sustainable second hand clothing repair and resale specialist.
Partnering with Reskinned, the Falmouth-based business will now offer its customers a chance to buy returned and repaired Seasalt clothing, in a bid to avoid it being sent to landfill.
The introduction of the platform is the latest phase in the partnership, following Seasalt’s launch of its take-back service with Reskinned in February, which has received more than 2,000 items so far.
Paul Hayes, chief executive at Seasalt, said: “We’ve been overwhelmed by the incredible response from customers getting involved in the takeback initiative and are delighted to be able to launch the resale service so quickly. It's so important to us, as a business, to do what we can to encourage circularity in our industry and the success to date is testimony to the quality of our Seasalt product.”
Clothing passes through a thorough grading service where it’s checked for quality and condition. Items for resale are handpicked by the Reskinned team, ozone-cleansed - a zero-water cleaning process, with each garment then certified as being in its best condition and ready to be sent to a new home. The scheme aims to maximise the life of Seasalt garments whilst reducing clothing waste - making the process easier for everyone.
Matt Hanrahan, co-founder of Reskinned, added: “At Reskinned, we’re opening up the pre-loved market to new shoppers. We do this by making buying pre-loved as straightforward as buying new, through our high-quality product photography and 30-day returns policy.
"Within six months, Reskinned has developed a loyal customer base, with a 30% repurchase rate. Customers love what we do and our drop models work, with products generally selling through within 3 days and a returns rate that is significantly below industry norms.”
Seasalt said that it is "committed to ambitious sustainability targets." These include increasing the use of certified sustainable materials in its products year on year and transitioning to become a Carbon Net Zero business by 2040.
Reskinned works with over 20 clothing brands, including Sweaty Betty, SKINS Compression, Joules and Finisterre.
Seasalt products are sold in 69 stores across the UK and Ireland and via partnerships with retailers including M&S, Next and Zalando.
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