A corner shop in Wales has been spotted selling the popular energy drink Prime for £9.99 a bottle. The Londis branch on New Road, Porthcawl, had the orange flavour of the drink, created by Youtube personalities KSI and Logan Paul, on the shelves on Wednesday morning.
The 500ml drink first went on sale in the UK for £1.99. Prime drinks sold out in a flash after its UK launch in December 2022. After being a big hit in the US, shoppers rushed to be some of the first to try out the product in Wales.
Several people commented on a Facebook community page upset by the high price. When asked why the cost of the drink was so high, the shop's manager, Sunbaram Kiruba Haran, said: "I understand that the cost might seem high but because the drink is so expensive to source right now we have to make a profit. We ordered a case of Prime for £84 from one shop in London so that's why we have to make the money back."
