A Cork Centra owner has gone viral after promoting a special " soochi " offer on social media.
The Facebook post by Centra Crosshaven has been viewed by thousands of people who couldn't help be chuckle at the slightly unusual pronunciation of the word 'sushi'.
Bernard Lynch, the well-known shop owner, was filming a video to promote their new sushi deal, which turned out to be even more successful than he could have imagined after his trusted colleagues neglected to pull him aside and say: "Bernard... I don't think that's how you say it!"