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Jon Lafayette

Cord-Cutting To Hit 8.1% in 2023: Analyst

Steven Cahall Wells Fargo

Cord cutting

After another quarter of pay TV subscribers dropping their subscriptions, Wells Fargo analyst Steven Cahall forecasts that cord-cutting will hit 8.1% for the full year.

Cahall said pay TV would lose 8.1% of its subscribers in 2024 and 2025. Cord-cutting was 6.2% in 2022.

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