One quick peek on TikTok and you’ll find “Scandi style” inspiration videos left and right. Minimal and elegant, it’s a form of fashion that’s taken pop culture by storm, elevating influencers like Matilda Djerf to stratospheric levels of popularity. Still, every year when Copenhagen Fashion Week rolls around, I am fascinated by one thing: the use of hair accessories in the Scandinavian beauty scene.
“The outfit-watching at Copenhagen Fashion Week is always a treat, but I'm most obsessed with dialing in on fellow attendees' hair accessories,” says Marie Claire’s senior fashion news editor, Hailey LeSavage, who is currently on the ground at Copenhagen Fashion Week. “This season felt delightfully practical, as only the Danes can be.” LeSavage reports seeing everything from functional ponytail cuffs (sat atop sleek, low buns), silk hair scarves and bandanas keeping flyaways out of guests' faces, and even crocheted swim caps and netted hairpieces over elegant, boho waves.
