Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Guardian - UK
The Guardian - UK
Business
Rob Davies

Controversial ‘dynamic pricing’ model revealed in FA Cup final seat sales

Seat Unique Harry Kane FA Cup Cup Gabrielle Football England Crystal Palace Manchester City Oasis
Crystal Palace v Aston Villa
Tickets to watch Crystal Palace play Manchester City in the FA Cup final are commanding high sums. Photograph: Rob Newell/CameraSport/Getty Images

Controversial “dynamic pricing” has arrived in English football, the Guardian can reveal, after a company backed by sports stars including the England men’s football captain, Harry Kane, charged more than £3,000 for two seats at the FA Cup final.

Seat Unique, which sells VIP hospitality packages for events, has won endorsements and even financial backing from professional athletes and sports teams, promising to deliver “exceptional, authentic experiences to fans”.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Is Store-Bought Rotisserie Chicken Actually Healthy? Here’s What to Check on the Label
A grocery store rotisserie chicken can make dinner easier without the cost of takeout or the work of cooking from scratch. It provides protein and can be used in salads, sandwiches, soups, and family meals throughout the week. However, not every rotisserie chicken has the same nutritional profile. Some contain…
Grocery Coupon Guide
Grocery Coupon Guide
Why Are Eggs Refrigerated in America but Left on the Shelf in Other Countries?
Walk into a grocery store in the United States, and you will find eggs in a refrigerated section. Visit many European grocery stores, however, and eggs may sit on ordinary shelves at room temperature. This difference often surprises American travelers who wonder why the same food requires different storage methods.…
Grocery Coupon Guide
Grocery Coupon Guide
Kim Kardashian Reveals Five Nannies for Four Kids as Kanye West and Bianca Censori Step Out in Los Angeles
Kanye West and Bianca Censori were seen with Playboi Carti at ComplexCon in Los Angeles, shortly after Kim Kardashian discussed raising their four children and using five nannies.
International Business Times UK
International Business Times UK
Woman says a male canvasser knocked at her door and wanted to talk pro-life. Then she asked him: ‘Have you ever been pregnant?’
She explained why she is pro-choice.
We Got This Covered
We Got This Covered
Doing Everything Right but Still Have Dull Skin? Here’s Why
If this sounds familiar, it doesn't necessarily mean your skincare routine is bad. Healthy-looking skin depends on much more than the products sitting on your bathroom shelf. Dead skin-cell buildup, dehydration, sun exposure, irritation, lifestyle factors and even using too many active ingredients can all affect how your skin looks.…
MyLifeXP
MyLifeXP
'Didn't Care To Wait': Rihanna Replies 'Damn' After EJ Johnson Criticises Her Fashion Week Delay
EJ Johnson claimed Rihanna's late arrival delayed Dior's Paris Fashion Week show by an hour. Rihanna later commented on a video showing Johnson apparently blocked from a Paris hotel
International Business Times UK
International Business Times UK
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.
Download on the AppStore Get it on Google Play