A new QR-code beverage system at Dollywood has caused social media backlash, with some fans calling it the exact opposite of the theme park’s reputation for warm, Southern hospitality, much like Dollywood co-founder Dolly Parton herself.
Dollywood, the Smoky Mountain theme park co-founded by Parton, is known for its blend of thrill rides, artisan crafts, live music, and what many describe as a neighborly atmosphere, one that feels more like a hometown festival than a corporate amusement park. The park wrapped up its 40th anniversary season in early January and is scheduled to reopen for 2026 on March 13.
