The biggest beauty trend on TikTok isn't a trend at all—it's a new way of seeing and showcasing your best features.
Created by French makeup artist Aliénor Dervanian, contrast makeup theory encourages you to apply products according to how light or dark your skin, eye, and hair colors appear in relation to one another. The goal is to create visual harmony between your features for a more flattering look overall. If you've even tried a nude lipstick that washed out your complexion or noticed that smokey eyes tend to overpower your face, it's probably because those colors, and how heavily they were applied, were at odds with your contrast level. Adding too much or not enough contrast can make your features disappear behind the makeup itself.
