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Fortune
Fortune
Eleanor Pringle

Consumers turned out to be the silver bullet for the economic woes of 2024—and they're likely to save 2025 as well

Pedestrians on 5th Avenue in New York, US (Credit: Jeenah Moon/Bloomberg - Getty Images)

You could argue the economic heroes of 2024 were the Federal Reserve, mega-cap stocks, and big banks. But ultimately, it was American consumers who kept the economy steady.

Throughout the year, analysts anticipated consumers would reach a breaking point—where inflation and high Fed rates would stifle spending.

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