Amid the proliferation of direct-to-consumer services and free-ad supported streaming television (FAST) channels, a report from connected-TV programmer Future Today found that consumers trust brands appearing in family-friendly content.
The study, conducted by The Insights Family, found that 91% of parents believe that brands that advertise in kids and family content — including Future Today’s HappyKids FAST Channel — compared to brand advertising in other types of programming.
